Case Study: Fresh Coast
Fresh Coast, a restaurant in Newark, NJ, is inspired by the healthy and flavorful foods of Hawaii and California. As part of an effort to rebrand and realign their business goals, Fresh Coast wanted to develop a new website that would help them achieve their long term goal of expanding into new markets through franchising.
Before starting our design, we set out to envision how customers would initially encounter the website and identify what would be most valuable to them. In doing so, we ended up focusing on two major user groups:visit live site